Planning: Big Picture Planning for Optimum Results - NWES Workshop 1
12 JUN  3p – 5:30p, 2018
Mercer Island Community & Event Center, Southeast 24th Street, Mercer Island, WA, USA
Strategic Planning NWES Trade Show Booth Design Converting Leads into Sales


You have only 3 seconds to capture the attention of an attendee passing your booth. This workshop provides high level concepts combined with worksheets and interactive sessions to spark your creative approach in attracting and engaging your top clients and ideal prospects at the Northwest Event Show.

Strategic Planning:
Are you hoping to secure one new client and break even on your investment or radically grow your company? By presenting new concepts and paradigm shifts you can choose to integrate additional strategies into your trade show plan and reach for higher results. Learn how to tie company goals into your show, ask attendees the best qualifying questions, get the right kind of leads and ensure you secure a positive ROI.

Trade Show Booth Design:
Creating a compelling atmosphere to engage with attendees to announce a new product, grow your brand and hold valuable face to face meetings is easy when you understand the fundamentals of telling your story in a 10 x 20 space.

Converting Leads into Sales:
80% of trade show exhibitors do not have a follow up plan. Be the exception. The best follow up strategies are created during strategic planning. Learn how to continue the conversation started at the trade show and grow your business.


Janet McNaughton, Founder & President of Lasting Impressions. Janet is a promotional marketing consultant and provider: the whole package, from high level strategy to flawless execution. With over two decades of experience partnering with many industries Janet has built a reputation as a valued marketing partner and is well versed in business development, leadership initiatives, employee engagement, customer retention and the importance of compelling messaging. She can provide top quality branded merchandise and print collateral. Even better, she has the unique ability to hatch a winning concept, plan all the details, keep the project on track and deliver dazzling outcomes on time, on brand and on budget.

Maegan Irwin, Account Manager and Training Coordinator for Triumph Expo & Events, Inc. Maegan has spent 18 years exploring the events industry inside and out. As a former producer for a variety of events, she’s sold exhibit space, spearheaded marketing campaigns and consulted extensively on best practices. For the past 7 years, she’s focused that knowledge to provide expert help in subsequent roles in exhibitor services and account management with Triumph Expo & Events. Also the Training Coordinator for Triumph, Maegan is passionate about education and training both internally and when working with clients at all experience levels.

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